Recruitment brochure, a software or hardcore document of company information for clients or customers for lead generation. Every company have their own brochure (softcopy or hardcopy) created in standard software like Microsoft, Adobe etc. Brochure may be one or multiple pages with contents, images, and links. Softcopy brochures are sent to clients through email and also uploaded to various document sharing sites like Slideshare, Scribd etc.
To create attractive brochure, you need one writer, one designer, and one marketer. You should research and plan before creating brochure. Create well structured layout and content so that layman don’t find difficult in reading and understanding the company information. If you’re creating single page brochure, construct the layout as follows
• Top heading – Company name and logo
• Top Left Side – Industry verticals
• End Left Side – Clients
• Top Right Side – Services
• End Right Side - Recruitment procedure
At footer, include email id and contact address including phone number and employee email responsible for BD.
If you’re creating second page, add following details
• Client and candidate testimonial
• Management team – Educational background, experience, designation, any awards etc
What to avoid
• Too many images, and extra large images
• Using “we” in your content
• More than 1 email id and phone numbers
• Exceeding 500kb of document
• Copied from competitors
• Blur images and contents
• Pages only with images with little or no content.
Make sure your brochure is free from spelling mistake including broken links and any kind of false information. Unique content writing and high quality brochure are great attraction. Always create brochure in pdf format that takes small space with high resolution and use standard software/tools like Adobe Photoshop or MS Word. Be environment friendly, don’t use hardcopy brochure because you need to edit whenever necessary and you waste your time and money dumping old brochures.
Colors: Always use white background and black text. Bold the title but not the paragraph and avoid italic text. Your background color should look dominant followed by content title and paragraph. Background color white makes readers to attract the content and images. Equal the font size of 12 or 13 and prefer Calibri (Body) for text. Don’t decorate text with stylish font face that distracts some readers.
Content: Unique content is king for your business. Readers give more importance to content followed by images. Short paragraph around 150 words is enough to explain your company information and if you want readers to know more, provide the link to your website.
Industry Verticals: If you are working only for specific field, say for example, semiconductor, telecom, IT hardware etc provide the same. Don’t provide all the verticals of IT sectors when you don’t work on it.
Testimonials: It builds strong reputation and positive way of approaching. Include testimonials of candidates and clients.
Include other details like management team, their qualification, and experience including awards etc. List most senior persons first followed by juniors not more than four including their photos. Only head hunters and recruiters should be included in brochure not BD team or other management profiles.
At footer: Your contact details containing full address of HQ and branches including website link.
• Top heading – Company name and logo
• Top Left Side – Industry verticals
• End Left Side – Clients
• Top Right Side – Services
• End Right Side - Recruitment procedure
At footer, include email id and contact address including phone number and employee email responsible for BD.
If you’re creating second page, add following details
• Client and candidate testimonial
• Management team – Educational background, experience, designation, any awards etc
What to avoid
• Too many images, and extra large images
• Using “we” in your content
• More than 1 email id and phone numbers
• Exceeding 500kb of document
• Copied from competitors
• Blur images and contents
• Pages only with images with little or no content.
Make sure your brochure is free from spelling mistake including broken links and any kind of false information. Unique content writing and high quality brochure are great attraction. Always create brochure in pdf format that takes small space with high resolution and use standard software/tools like Adobe Photoshop or MS Word. Be environment friendly, don’t use hardcopy brochure because you need to edit whenever necessary and you waste your time and money dumping old brochures.
Colors: Always use white background and black text. Bold the title but not the paragraph and avoid italic text. Your background color should look dominant followed by content title and paragraph. Background color white makes readers to attract the content and images. Equal the font size of 12 or 13 and prefer Calibri (Body) for text. Don’t decorate text with stylish font face that distracts some readers.
Content: Unique content is king for your business. Readers give more importance to content followed by images. Short paragraph around 150 words is enough to explain your company information and if you want readers to know more, provide the link to your website.
Industry Verticals: If you are working only for specific field, say for example, semiconductor, telecom, IT hardware etc provide the same. Don’t provide all the verticals of IT sectors when you don’t work on it.
Testimonials: It builds strong reputation and positive way of approaching. Include testimonials of candidates and clients.
Include other details like management team, their qualification, and experience including awards etc. List most senior persons first followed by juniors not more than four including their photos. Only head hunters and recruiters should be included in brochure not BD team or other management profiles.
At footer: Your contact details containing full address of HQ and branches including website link.
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