Facebook Recruiting Tips

Facebook Recruiting

Facebook is widely used social networking site for making friends, chatting, and sharing text,images, contents,and videos. You have 2 options for creating profile. One is personal profile and other is business page. Personal profile page is widely used by students, job seekers, and employees while business page is used by employers where they can brand their products, services, news, and including current vacancies. With millions of users depending on Facebook for sharing resources like funny images, contents etc, employers can make use of this site for posting jobs so that it can reach maximum potential users.

In order to reach potential users, employer should make users to follow their business page by branding their company information. There are several ways of getting “like” from potential users.
1. Social buttons on website, other social sites and blogs.
2. Facebook link on email signature, brochures, newsletters, newspapers, magazines etc
3. Paid Service

When users find useful information, they like the page and get post updates when posted by employers on Facebook. Employers can post jobs through contents, images, videos, and paid advertisement. Even users who are followers can share the information with their friends who aren’t following the business page that makes to reach thousands of users within short period of time. So it is necessary to have Facebook account for employers for wider visibility.

Advantage of Facebook recruiting
1. Friendly to use
2. No need of technical skills
3. Virality
4. Low cost and effective
5. ROI

Disadvantage of Facebook recruiting
1. Large number of fake accounts
2. No targeted users
3. Negative comments
4. Unmatched Profiles

Though it is considered the fastest way of approaching candidates, employers end up rejecting large number of unmatched profiles. In order to prevent this, you have to get followers of interest and should not depend on paid ad or force users to like the page. Say for example, if you are running web designing company, you should post the content in such a way that students or employees should like your Facebook page by attracting them. This can be done by,

1.Blogger and WordPress – Write general content so that it i useful to students and employees. Don’t focus only on your products and services, and don’t post huge quantity of articles. Increase your quality but not quantity. There are widgets available for these blogs for email subscription and follow up. You can add social button code to get Facebook like.

2.Email newsletter - Have an email subscription option on your website as well as blogs. Insert Facebook link on html newsletter.

3.Brochures, Pamphlets, and Business Card – Have a Facebook link at the end of last page of content if you create hardcopy or softcopy brochures or single page flyers.

4.Newspapers Ads and Business Magazines – At the end of content, provide your Facebook link near the email id or address.

5.Website – Include list of social button links such that it appears on every page especially on top right side of the page.

6.Social websites – Facebook links can be linked on other social site like Slideshare, LinkedIn, twitter, YouTube etc.

It is better to go for natural process rather than paid service. It takes lot of time to get like on your Facebook page. The more quality contents you post the huge followers you get. Users of interest or employees of specialized domain are one’ who like your page (targeted potential users).